The 2021 Red Dot Award: Product Design received a total of more than 7,800 entries from 60 countries and regions, and only 115 works won the Red Dot design award (Best of the Best), the award rate is less than 1.5%. The Red Dot Design Award has always been known as the "Oscar in the design world". It combines authority, professionalism and influence. It is an internationally recognized top award for global industrial design and has a long history of more than 60 years, and the vane of global industrial design and development trends. It is evaluated by world-renowned design experts, with innovative performance, practical functions, styling quality, ergonomics, durability and environmental protection as the selection criteria. U&I Technology won the 2021 Red Dot Design Award with its unique design innovation capabilities and product development capabilities.
From the ID design concept, what innovative design capabilities does BS346 have?
Inspired by some styling features of the automotive industry design, such as the streamlined lines of a sports car, through the use of lines, the visual impact that the product wants to express is created. The lines of the earbuds are also expressed by the more popular through-type design nowadays. The lines wrap around from the end of the earbud to the top as a whole, demonstrating the concept of minimalist design and a sense of technology at the same time.
From the characteristic function, What R&D technical strength does BS346 have?
Hybrid digital noise Cancellation technology
BS346 is the upgraded workS of U&I Technology in the ANC series. This product is U&I Technology's second ANC product and the firs Hybrid ANC product. Using the new Hybrid digital noise cancellation technology, the microphone recognizes the surrounding noise and then eliminates it. It is also equipped with FF and FB two-way feedback microphones microphones, which can accurately capture noise and eliminate it in reverse. Hybrid digital noise cancellation technology can achieve wider noise cancellation bandwidth and deeper noise reduction depth to Bring a real listening experience to the users.
ENC dual-mic calling noise cancellation
For the users’ real calling needs, BS346 is equipped with dual-mic ENC algorithm. The earbuds can highly filter the environment noise
The earbuds can highly filter environmental noise during calls to ensure clear and smooth call quality. Even in noisy environments, such as stations, airports, shopping malls, and roads, the users can also enjoy a clear and high-quality call experience, which is also in line with the habits of young people today.
Laser LDS antenna with strong anti-interference
In order to achieve the best Bluetooth signal transmission performance, RF antenna simulation was done before R&D and design, and RF darkroom test verification was conducted on the actual prototype. After countless verification and debugging, a laser LDS with excellent effect and strong anti-interference ability was finally realized. Antennas can not only greatly reduce radio frequency interference, but also effectively improve the quality of calls and shield environmental noise.
Support low latency Gaming mode
Compared with the traditional TWS earbuds on the market, the BS346 supports a low-latency Gaming
mode, which is dedicated to solving the problem of users being out of sync with the picture when playing games. That is, when the user turns on the Gaming mode, the sound delay is greatly improved, so that the sound and the picture are synchronized during the game. For the multi-player team game, turning on this mode can also make the voice of teammates clearer, and the communication between teams will be more efficient, bringing an unprecedented gaming experience.
Ergonomic design
The arc design at both ends of the charging box fits the curve of the user’s finger, and is convenient for the user to take the buds.
. It is ergonomic and also demonstrates the concept of minimalist design. In order to achieve better wearing effect, after continuous experimental simulation and deliberation, we used big data to find different people to test blindly and verify in large numbers and batches, and finally achieved a balance between performance and experience, taking into account the needs of both. The whole earbuds became more comfortable and reliable to wear.. At the same time, the physical noise cancellation effect is achieved by improving the degree of fit and airtightness with the outer ear and the ear canal. Like the charging box, we actually wanted to make it smaller and more exquisite in appearance but also take into account the actual placement of the components. So U&I made an effort on the visual perception,, so U&I is made a fuss from the visual perception, adding some design expressions to make it look smaller, such as the line design at the two ends of the charging box, and the design with two small slopes running through the front of the earbuds. All these look more minimalist on visual perception.
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U&I has always been actively innovating independently, insisting on R&D investment to ensure the implementation of innovation, and winning the 2021 Red Dot Design Award this time is a commendation and affirmation of U&I’s contribution to unique design innovation capabilities and product R&D capabilities. U&I Will continue to play a role model as a leading TWS company, continue to increase investment in scientific and technological R&D, accelerate the transformation of R&D results, and look forward to U&I's development in the field of TWS intelligence to bring consumers more surprises and imagination.
